As more Medicare beneficiaries enroll in private plans, it can be confusing to make sense of the array of available options. A new explainer from the Commonwealth Fund details the rules governing how insurers can sell their plans; how marketing and sales tactics can have an impact on beneficiaries; and what efforts are being made to ensure they obtain the information they need to choose the plan that’s right for them.
The explainer can be obtained at Role of Marketing in Medicare Beneficiaries’ Coverage Choices | Commonwealth Fund.